Contrasting Fujifilm (FUJIY) & Canon (CAJ)

Fujifilm (OTCMKTS: FUJIY) and Canon (NYSE:CAJ) are both large-cap computer and technology companies, but which is the superior investment? We will contrast the two businesses based on the strength of their dividends, risk, analyst recommendations, earnings, profitability, institutional ownership and valuation.

Valuation & Earnings

This table compares Fujifilm and Canon’s revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Fujifilm $21.48 billion 0.82 $1.21 billion $2.73 14.80
Canon $36.15 billion 1.04 $2.15 billion $2.15 16.01

Canon has higher revenue and earnings than Fujifilm. Fujifilm is trading at a lower price-to-earnings ratio than Canon, indicating that it is currently the more affordable of the two stocks.


Fujifilm pays an annual dividend of $0.23 per share and has a dividend yield of 0.6%. Canon pays an annual dividend of $1.27 per share and has a dividend yield of 3.7%. Fujifilm pays out 8.4% of its earnings in the form of a dividend. Canon pays out 59.1% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Volatility & Risk

Fujifilm has a beta of 0.34, suggesting that its share price is 66% less volatile than the S&P 500. Comparatively, Canon has a beta of 0.64, suggesting that its share price is 36% less volatile than the S&P 500.

Insider & Institutional Ownership

0.3% of Fujifilm shares are held by institutional investors. Comparatively, 1.3% of Canon shares are held by institutional investors. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.


This table compares Fujifilm and Canon’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Fujifilm 7.24% 7.44% 4.88%
Canon 5.93% 8.75% 5.08%

Analyst Ratings

This is a breakdown of recent recommendations for Fujifilm and Canon, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Fujifilm 0 0 0 0 N/A
Canon 0 0 0 0 N/A


Canon beats Fujifilm on 9 of the 12 factors compared between the two stocks.

Fujifilm Company Profile

FUJIFILM Holdings Corporation develops, produces, sells, and services imaging, information, and document solutions worldwide. Its photo and electronic imaging solutions include color films and others, such as color negative films, single-use cameras, color reversal films, and instant films; color paper and chemicals comprising photographic paper for color prints, inkjet papers, and photofinishing chemicals; photofinishing equipment consisting of film processors/printing equipment, digital minilabs/inkjet-system dry minilabs, and thermal photo printers; digital cameras and camera accessories; and TV camera/cine, and security lenses, as well as film processing and photo printing services. The company also provides healthcare products, such as digital X-ray imaging and diagnostic systems, digital mammography systems, medical-use picture archiving and communications systems, dry imaging films/dry imagers, X-ray films, digital endoscopes, low-molecular pharmaceuticals, radiopharmaceuticals, functional cosmetics, and nutritional supplement products. In addition, it offers graphic systems, including computer-to-plate plates and plate setters, industrial inkjet printers and inks, and industrial inkjet printer heads; flat panel display materials, such as protective films for polarizers, WV films for expanding viewing angles, and transfer films; recording media comprising data cartridges and professional-use videotape products; and industrial products that include electronic materials/photoresist products, pressure/heat measurement films, and non-destructive testing systems. Further, the company provides office products, such as color/monochrome digital multifunction devices and DocuWorks document handling software; color/monochrome office printers; and consumables, as well as on-demand publishing and computer printing systems, and document outsourcing services. FUJIFILM Holdings Corporation was founded in 1934 and is headquartered in Tokyo, Japan.

Canon Company Profile

Canon Inc. manufactures and sells office multifunction devices (MFDs), plain paper copying machines, laser and inkjet printers, cameras, diagnostic equipment, and lithography equipment. The company operates in four segments: Office Business Unit, Imaging System Business Unit, Medical System Business Unit, and Industry and Others Business Unit. The Office Business Unit segment offers office MFDs, printers, copying machines for personal and office use, production print products for print professionals, laser multifunction and laser printers, digital production printing systems, continuous feed and wide-format printers, and document solutions, as well as software, services, and solutions. The Imaging System Business Unit segment provides interchangeable-lens digital cameras, digital compact cameras and camcorders, digital cinema cameras, interchangeable lenses, compact photo printers, inkjet printers, commercial photo printers, image scanners, multimedia projectors, broadcast equipment, and calculators. The Medical System Business Unit segment offers digital radiography systems, diagnostic X-ray systems, computed tomography, magnetic resonance imaging, diagnostic ultrasound systems, clinical chemistry analyzers, and ophthalmic equipment. The Industry and Others Business Unit segment provides semiconductor lithography equipment, flat panel display lithography equipment, digital radiography systems, vacuum thin-film deposition equipment, organic light-emitting diode panel manufacturing equipment, die bonders, micromotors, network cameras, handy terminals, and document scanners. The company also provides maintenance services; and supplies replacement drums, parts, toners, and papers. It sells its products under the Canon brand through subsidiaries or independent distributors to dealers and retail outlets, as well as directly to end-users in Japan, the Americas, Europe, rest of Asia, and Oceania. Canon Inc. was founded in 1933 and is headquartered in Tokyo, Japan.

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