Zacks Investment Research downgraded shares of comScore (OTCMKTS:SCOR) from a hold rating to a sell rating in a report published on Saturday.
According to Zacks, “ComScore, Inc. is a global leader in measuring the digital world. This capability is based on a massive, global cross-section of more than two million consumers who have given comScore permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing. comScore panelists also participate in survey research that captures and integrates their attitudes and intentions. Through its proprietary technology, comScore measures what matters across a broad spectrum of behavior and attitudes. comScore analysts apply this deep knowledge of customers and competitors to help clients design powerful marketing strategies and tactics that deliver superior ROI. comScore services are used by global leaders such as AOL, Microsoft, Yahoo!, Verizon, Best Buy, The Newspaper Association of America, Tribune Interactive, ESPN, Fox Sports, Nestle, MBNA, Starcom USA, Universal McCann, the United States Postal Service, Merck and Expedia. “
Separately, ValuEngine lowered comScore from a hold rating to a sell rating in a research report on Tuesday, April 17th.
comScore opened at $20.40 on Friday, according to Marketbeat. The company has a current ratio of 0.85, a quick ratio of 0.85 and a debt-to-equity ratio of 0.23. comScore has a twelve month low of $19.30 and a twelve month high of $31.00.
comScore Company Profile
comScore, Inc operates as an information and analytics company that measures audiences, consumer behavior, and advertising across media platforms worldwide. The company offers digital audience products and services, including Media Metrix and Mobile Metrix, Video Metrix, Plan Metrix, and comScore marketing solutions, which provide person-centric insights across various devices and can capture various types of content.
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