Contrasting USANA Health Sciences (USNA) and True Drinks (TRUU)

USANA Health Sciences (NYSE: USNA) and True Drinks (OTCMKTS:TRUU) are both medical companies, but which is the superior investment? We will compare the two companies based on the strength of their earnings, dividends, valuation, analyst recommendations, institutional ownership, risk and profitability.

Analyst Recommendations

This is a breakdown of current recommendations for USANA Health Sciences and True Drinks, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
USANA Health Sciences 0 2 0 0 2.00
True Drinks 0 0 0 0 N/A

USANA Health Sciences currently has a consensus price target of $95.00, suggesting a potential downside of 15.85%. Given USANA Health Sciences’ higher possible upside, research analysts clearly believe USANA Health Sciences is more favorable than True Drinks.


This table compares USANA Health Sciences and True Drinks’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
USANA Health Sciences 6.47% 27.92% 20.26%
True Drinks -165.55% -476.68% -141.06%

Risk and Volatility

USANA Health Sciences has a beta of 0.76, indicating that its share price is 24% less volatile than the S&P 500. Comparatively, True Drinks has a beta of 1.3, indicating that its share price is 30% more volatile than the S&P 500.

Insider and Institutional Ownership

50.7% of USANA Health Sciences shares are held by institutional investors. 48.0% of USANA Health Sciences shares are held by insiders. Comparatively, 10.1% of True Drinks shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Earnings and Valuation

This table compares USANA Health Sciences and True Drinks’ revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
USANA Health Sciences $1.05 billion 2.61 $62.53 million $4.06 27.81
True Drinks $2.58 million 1.17 -$5.44 million N/A N/A

USANA Health Sciences has higher revenue and earnings than True Drinks.


USANA Health Sciences beats True Drinks on 9 of the 10 factors compared between the two stocks.

About USANA Health Sciences

USANA Health Sciences, Inc. develops, manufactures, and sells science-based nutritional and personal care products primarily to reduce the risk of chronic degenerative disease. The company offers USANA nutritional products that comprise essentials/CellSentials, such as vitamin and mineral supplements that provide a foundation of total body nutrition for various age groups; optimizers comprising targeted supplements that are designed to meet cardiovascular, skeletal/structural, and digestive health needs; and foods that include low-glycemic meal replacement shakes, snack bars, and other related products, which provide macro-nutrition. It also provides Sensé?beautiful science products, such as personal care products that support healthy skin and hair through topical nourishment, moisturization, and protection; and other products for prenatal, infant, and young child age groups. In addition, the company offers materials and online tools to assist associates in building their businesses, as well as in marketing products. It offers its products directly in the Asia Pacific, the Americas, and Europe. USANA Health Sciences, Inc. was founded in 1992 and is headquartered in Salt Lake City, Utah.

About True Drinks

True Drinks Holdings, Inc. develops, markets, sells, and distributes naturally flavored water in the United States. The company offers AquaBall Naturally Flavored Water, a vitamin-enhanced and naturally flavored water drink. It also markets and distributes Bazi All Natural Energy, a liquid nutritional supplement drink. True Drinks Holdings, Inc. distributes its products through various retail channels, such as grocery stores, mass merchandisers, drug stores, and convenience stores, as well as through online retailers. The company was formerly known as True Drinks, Inc. and changed its name to True Drinks Holdings, Inc. in October 2012. True Drinks Holdings, Inc. was founded in 2008 and is headquartered in Irvine, California.

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