Contrasting Barfresh Food Group (BRFH) and Kraft Foods (KHC)

Barfresh Food Group (OTCMKTS: BRFH) and Kraft Foods (NASDAQ:KHC) are both consumer staples companies, but which is the better business? We will compare the two companies based on the strength of their profitability, analyst recommendations, dividends, earnings, risk, valuation and institutional ownership.

Analyst Ratings

This is a summary of current ratings and recommmendations for Barfresh Food Group and Kraft Foods, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Barfresh Food Group 0 0 1 0 3.00
Kraft Foods 2 5 12 0 2.53

Barfresh Food Group currently has a consensus target price of $1.50, suggesting a potential upside of 124.22%. Kraft Foods has a consensus target price of $78.53, suggesting a potential upside of 38.28%. Given Barfresh Food Group’s stronger consensus rating and higher probable upside, equities analysts plainly believe Barfresh Food Group is more favorable than Kraft Foods.


This table compares Barfresh Food Group and Kraft Foods’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Barfresh Food Group -383.81% -179.14% -123.56%
Kraft Foods 42.41% 7.06% 3.68%


Kraft Foods pays an annual dividend of $2.50 per share and has a dividend yield of 4.4%. Barfresh Food Group does not pay a dividend. Kraft Foods pays out 70.4% of its earnings in the form of a dividend.

Institutional & Insider Ownership

63.1% of Kraft Foods shares are owned by institutional investors. 37.2% of Barfresh Food Group shares are owned by insiders. Comparatively, 26.8% of Kraft Foods shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Earnings & Valuation

This table compares Barfresh Food Group and Kraft Foods’ top-line revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Barfresh Food Group $1.99 million 39.90 -$8.91 million N/A N/A
Kraft Foods $26.23 billion 2.64 $11.00 billion $3.55 16.00

Kraft Foods has higher revenue and earnings than Barfresh Food Group.


Kraft Foods beats Barfresh Food Group on 8 of the 13 factors compared between the two stocks.

About Barfresh Food Group

Barfresh Food Group, Inc. creates, manufactures, and distributes ready to blend frozen beverages in the United States. It offers portion controlled and ready to blend beverage ingredient packs for smoothies, shakes, and frappes, as well as cocktails and mocktails. The company was founded in 2009 and is headquartered in Beverly Hills, California.

About Kraft Foods

The Kraft Heinz Company manufactures and markets food and beverage products in the United States, Canada, Europe, and internationally. Its products include condiments and sauces, cheese and dairy products, meals, meats, refreshment beverages, coffee, and other grocery products. The company offers its products under the Kraft, Oscar Mayer, Heinz, Philadelphia, Lunchables, Velveeta, Planters, Maxwell House, Capri Sun, Ore-Ida, Kool-Aid, Jell-O, Cracker Barrel, P'Tit Cheese, Tassimo, Classico, Plasmon, Pudliszki, Honig, HP, Benedicta, ABC, Master, Quero, Golden Circle, Wattie's, Glucon D, and Complan names. It sells its products through its own sales organizations, as well as through independent brokers, agents, and distributors to convenience stores, drug stores, value stores, bakeries, pharmacies, mass merchants, club stores, foodservice distributors and institutions, including hotels, restaurants, hospitals, health care facilities, and certain government agencies, as well as to chain, wholesale, cooperative, and independent grocery accounts. The company was formerly known as H.J. Heinz Holding Corporation and changed its name to The Kraft Heinz Company in July 2015. The Kraft Heinz Company was founded in 1869 and is headquartered in Pittsburgh, Pennsylvania.

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