Head-To-Head Comparison: Mindbody (MB) & Trivago (TRVG)

Mindbody (NASDAQ: MB) and Trivago (NASDAQ:TRVG) are both small-cap computer and technology companies, but which is the better stock? We will contrast the two businesses based on the strength of their valuation, risk, earnings, institutional ownership, analyst recommendations, profitability and dividends.

Institutional and Insider Ownership

90.6% of Mindbody shares are owned by institutional investors. Comparatively, 7.8% of Trivago shares are owned by institutional investors. 6.0% of Mindbody shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.


This table compares Mindbody and Trivago’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Mindbody -6.47% -4.62% -3.88%
Trivago -3.96% -4.80% -3.75%

Earnings and Valuation

This table compares Mindbody and Trivago’s revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Mindbody $182.63 million 10.16 -$14.79 million ($0.30) -130.33
Trivago $1.17 billion 1.48 -$14.10 million ($0.06) -82.17

Trivago has higher revenue and earnings than Mindbody. Mindbody is trading at a lower price-to-earnings ratio than Trivago, indicating that it is currently the more affordable of the two stocks.

Analyst Ratings

This is a summary of current recommendations and price targets for Mindbody and Trivago, as provided by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Mindbody 0 3 8 0 2.73
Trivago 2 10 1 0 1.92

Mindbody currently has a consensus target price of $37.65, suggesting a potential downside of 3.71%. Trivago has a consensus target price of $11.23, suggesting a potential upside of 127.80%. Given Trivago’s higher probable upside, analysts plainly believe Trivago is more favorable than Mindbody.

Volatility and Risk

Mindbody has a beta of -0.09, suggesting that its stock price is 109% less volatile than the S&P 500. Comparatively, Trivago has a beta of 1.21, suggesting that its stock price is 21% more volatile than the S&P 500.


Trivago beats Mindbody on 8 of the 14 factors compared between the two stocks.

About Mindbody

MINDBODY, Inc. operates a cloud-based business management software and payments platform for the small and medium-sized businesses in the wellness services industry. Its platform enables businesses to run, market, and build scheduling and online booking, performance tracking, staff management, client relationship management, integrated payment processing, retail point-of-sale, purchase tracking, inventory, hardware integration, analytics and reporting, branded Web, mobility, social integration, client acquisition dashboard, security and compliance, and integration with other cloud-based partners for yoga, Pilates, indoor cycling, group and personal training, boutique fitness, salons, spas, and integrative health businesses. The company offers its software platform to its subscribers as a subscription-based service. It also connects consumers with businesses through its MINDBODY app, a consumer-facing mobile application that allows consumers to discover, evaluate, book, and pay for wellness services; MINDBODY Network, a fee-based platform that connects its customers with local consumers through the MINDBODY app and third-party partner applications, or Websites; and MINDBODY API Platform and Partner Ecosystem, a platform focuses in areas, such as marketing automation, accounting, loyalty, mobile, and social interactions. The company sells its subscriptions through a direct sales team primarily in San Luis Obispo, California; the United Kingdom; and Australia. MINDBODY, Inc. was founded in 2001 and is headquartered in San Luis Obispo, California.

About Trivago

trivago N.V., together with its subsidiaries, operates as a hotel search platform. It offers online meta-search for hotels by facilitating consumers' search for hotel accommodation through online travel agents, hotel chains, and independent hotels. The company provides access to its platform through 55 localized Websites and apps in 33 languages. As of December 31, 2017, its hotel search platform offered access to approximately 1.8 million hotels and other types of accommodation worldwide. The company was founded in 2005 and is headquartered in Düsseldorf, Germany. trivago N.V. is a subsidiary of Expedia, Inc.

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