Head-To-Head Analysis: Nu Skin Enterprises (NUS) vs. Trxade Group (TRXD)

Nu Skin Enterprises (NYSE: NUS) and Trxade Group (OTCMKTS:TRXD) are both consumer staples companies, but which is the better business? We will contrast the two companies based on the strength of their institutional ownership, dividends, profitability, earnings, analyst recommendations, risk and valuation.


This table compares Nu Skin Enterprises and Trxade Group’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Nu Skin Enterprises 5.74% 25.36% 11.54%
Trxade Group 9.52% -71.57% 51.76%

Valuation and Earnings

This table compares Nu Skin Enterprises and Trxade Group’s top-line revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Nu Skin Enterprises $2.28 billion 1.95 $129.43 million $3.23 24.77
Trxade Group $2.93 million 9.83 $280,000.00 N/A N/A

Nu Skin Enterprises has higher revenue and earnings than Trxade Group.


Nu Skin Enterprises pays an annual dividend of $1.46 per share and has a dividend yield of 1.8%. Trxade Group does not pay a dividend. Nu Skin Enterprises pays out 45.2% of its earnings in the form of a dividend. Nu Skin Enterprises has raised its dividend for 17 consecutive years.

Analyst Recommendations

This is a summary of current recommendations and price targets for Nu Skin Enterprises and Trxade Group, as provided by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Nu Skin Enterprises 2 1 3 0 2.17
Trxade Group 0 1 0 0 2.00

Nu Skin Enterprises presently has a consensus target price of $76.83, suggesting a potential downside of 3.97%. Given Nu Skin Enterprises’ stronger consensus rating and higher probable upside, research analysts clearly believe Nu Skin Enterprises is more favorable than Trxade Group.

Volatility and Risk

Nu Skin Enterprises has a beta of 1.34, indicating that its stock price is 34% more volatile than the S&P 500. Comparatively, Trxade Group has a beta of 0.6, indicating that its stock price is 40% less volatile than the S&P 500.

Insider & Institutional Ownership

76.2% of Nu Skin Enterprises shares are owned by institutional investors. 3.0% of Nu Skin Enterprises shares are owned by insiders. Comparatively, 83.3% of Trxade Group shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.


Nu Skin Enterprises beats Trxade Group on 10 of the 15 factors compared between the two stocks.

Nu Skin Enterprises Company Profile

Nu Skin Enterprises, Inc. develops and distributes anti-aging personal care products and nutritional supplements under the Nu Skin and Pharmanex category brands worldwide. It provides skin care systems and targeted treatment products, including ageLOC Me customized skin care systems, ageLOC Spa systems, and ageLOC LumiSpa skin treatment and cleansing devices; and Epoch products, as well as a range of other cosmetic, personal care, and hair care products. The company also offers ageLOC Youth nutritional supplements, ageLOC TR90 weight management and body shaping systems, and LifePak nutritional supplements, as well as other anti-aging nutritional solutions and weight management products. In addition, it is involved in the research and product development of skin care products and nutritional supplements. Further, the company operates walk-in centers and pick-up locations; and retail stores and service centers in Mainland China. The company sells its products directly, as well as through distributors and Website. Nu Skin Enterprises, Inc. was founded in 1984 and is headquartered in Provo, Utah.

Trxade Group Company Profile

Trxade Group, Inc. owns and operates a business-to-business Web-based marketplace focused on the United States pharmaceutical industry. The company offers Web based market platform that enables trade among healthcare buyers and sellers of pharmaceuticals, accessories, and services. Its principal products and services include Trxade.com and InventoryRx.com, which are Web-based pharmaceutical marketplaces; Pharmabayonline that provides access to proprietary pharmaceutical data analytics to the United States-based independent pharmacies, pharmaceutical shortage databases, proposed governmental reimbursement benchmarks comparison and analysis, and a proprietary suggested national retail drug benchmark; and RxGuru, a service-based desktop software application, which provides daily drug pricing and analytics to the independent pharmacists. The company distributes its services through its online platform to independent pharmacies and pharmaceutical suppliers in 18 states of the United States. Trxade Group, Inc. is based in Land O' Lakes, Florida.

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