Coupa Software (COUP) & Bridgeline Digital (BLIN) Critical Comparison

Coupa Software (NASDAQ: BLIN) and Bridgeline Digital (NASDAQ:BLIN) are both computer and technology companies, but which is the superior stock? We will contrast the two businesses based on the strength of their institutional ownership, earnings, risk, analyst recommendations, profitability, dividends and valuation.

Analyst Recommendations

This is a summary of current recommendations and price targets for Coupa Software and Bridgeline Digital, as reported by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Coupa Software 0 7 8 0 2.53
Bridgeline Digital 0 0 0 0 N/A

Coupa Software currently has a consensus price target of $62.20, indicating a potential downside of 21.37%. Given Coupa Software’s higher probable upside, research analysts plainly believe Coupa Software is more favorable than Bridgeline Digital.

Insider & Institutional Ownership

99.6% of Coupa Software shares are held by institutional investors. Comparatively, 0.8% of Bridgeline Digital shares are held by institutional investors. 6.5% of Coupa Software shares are held by insiders. Comparatively, 33.8% of Bridgeline Digital shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Risk & Volatility

Coupa Software has a beta of 1.09, suggesting that its share price is 9% more volatile than the S&P 500. Comparatively, Bridgeline Digital has a beta of 0.14, suggesting that its share price is 86% less volatile than the S&P 500.

Earnings and Valuation

This table compares Coupa Software and Bridgeline Digital’s gross revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Coupa Software $186.78 million 24.59 -$43.80 million ($0.76) -104.08
Bridgeline Digital $16.29 million 0.26 -$1.60 million ($0.24) -4.21

Bridgeline Digital has lower revenue, but higher earnings than Coupa Software. Coupa Software is trading at a lower price-to-earnings ratio than Bridgeline Digital, indicating that it is currently the more affordable of the two stocks.


This table compares Coupa Software and Bridgeline Digital’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Coupa Software -22.52% -16.73% -7.58%
Bridgeline Digital -44.03% -64.26% -37.93%


Coupa Software beats Bridgeline Digital on 9 of the 13 factors compared between the two stocks.

About Coupa Software

Coupa Software Incorporated provides cloud-based spend management platform. The company's platform connects organization with suppliers globally; and provides visibility into and control over how companies spend money, as well as enables businesses to achieve savings that drive profitability. Its platform consists of procurement, invoicing, and expense management modules that form its transactional engine and capture a company's spend; and offers supporting modules, including sourcing, spend analysis, contract management, supplier management, and inventory management. The company markets its platform to a range of enterprises in various industries, such as healthcare and pharmaceuticals, retail, financial services, manufacturing, technology, and others primarily through a direct sales force worldwide. The company was founded in 2006 and is headquartered in San Mateo, California.

About Bridgeline Digital

Bridgeline Digital, Inc. operates as a digital engagement company in the United States. The company's iAPPS platform enables companies and developers to create Websites, Web applications, and online stores. It offers iAPPS Experience Manager, a marketing automation engine and content management system; iAPPS Content Manager that enables non-technical users to create, edit, and publish content via a browser-based interface; and iAPPS Commerce, an online B2B and B2C e-commerce solution, which allows users to manage domestic and international commerce initiatives. The company also provides iAPPS Marketier, an online marketing management solution that helps marketers drive to their sites through personalized and targeted marketing automation flows; and iAPPS Insights to manage, measure, and optimize Web properties by recording detailed events and mining data for statistical analysis. In addition, it offers iAPPS Social, a social media management solution that empowers customers to set up customized watch lists; and iAPPSds, a Web content management and e-commerce platform to multi-unit organizations and franchises. Further, the company provides digital strategy, Web design and development, usability engineering, information architecture, and search engine optimization services; application monitoring, emergency response, version control, load balancing, managed firewall security, and virus protection services; and shared, dedicated, and Software as a Service hosting services. It serves vertical markets, such as financial services, retail brand names, health services and life sciences, technology, credit unions and regional banks, and associations and foundations through its direct sales force. The company was formerly known as Bridgeline Software, Inc. and changed its name to Bridgeline Digital, Inc. in March 2010. Bridgeline Digital, Inc. was founded in 2000 and is based in Burlington, Massachusetts.

Receive News & Ratings for Coupa Software Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Coupa Software and related companies with's FREE daily email newsletter.

Leave a Reply