Analyzing OmniComm Systems (OMCM) and Booking (BKNG)

OmniComm Systems (OTCMKTS:OMCM) and Booking (NASDAQ:BKNG) are both medical companies, but which is the better investment? We will contrast the two companies based on the strength of their profitability, earnings, dividends, analyst recommendations, risk, valuation and institutional ownership.

Insider and Institutional Ownership

92.9% of Booking shares are owned by institutional investors. 48.5% of OmniComm Systems shares are owned by insiders. Comparatively, 0.2% of Booking shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Analyst Recommendations

This is a breakdown of current ratings for OmniComm Systems and Booking, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
OmniComm Systems 0 0 0 0 N/A
Booking 0 12 14 0 2.54

Booking has a consensus target price of $2,148.82, indicating a potential upside of 19.00%. Given Booking’s higher probable upside, analysts clearly believe Booking is more favorable than OmniComm Systems.

Profitability

This table compares OmniComm Systems and Booking’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
OmniComm Systems 8.66% -14.23% 25.40%
Booking 20.07% 24.74% 11.02%

Risk and Volatility

OmniComm Systems has a beta of 0.26, indicating that its stock price is 74% less volatile than the S&P 500. Comparatively, Booking has a beta of 1.25, indicating that its stock price is 25% more volatile than the S&P 500.

Valuation and Earnings

This table compares OmniComm Systems and Booking’s top-line revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
OmniComm Systems $26.98 million 1.99 $2.96 million N/A N/A
Booking $12.68 billion 6.76 $2.34 billion $77.03 23.44

Booking has higher revenue and earnings than OmniComm Systems.

Summary

Booking beats OmniComm Systems on 9 of the 12 factors compared between the two stocks.

OmniComm Systems Company Profile

OmniComm Systems, Inc. operates as a healthcare technology company worldwide. The company engages in the provision of Web-based electronic data capture (EDC) and eClinical software and services for pharmaceutical and biotechnology companies, clinical research organizations (CROs), and other clinical trial sponsors. It offers TrialMaster, which allows organizations conducting clinical trials to collect and manage the data over the Internet; TrialOne Phase I Clinic Automation, a software application suite that provides clinical trial site sponsors, study investigators, and study monitors with various tools designed to make the overall Phase I clinic operation; and IRTMaster, which offers interactive response technology in support of the randomization process in clinical trials. The company also provides eClinical Suite that comprises a set of tools for collecting and managing clinical data, including EDC for real-time entry and double data entry (DDE) for entry from paper originals; and Promasys, a clinical trial data management system for DDE and EDC, which is primarily used at research institutions for investigator-initiated trials. In addition, it offers consulting and professional services, such as project management, clinical services, training, custom configuration, system integration, standard operating procedures and implementation assistance, installation, and validation services, as well as application hosting and support services. The company sells its products through its direct sales force and relationships with CRO partners, as well as through co-marketing agreements with vendor and channel partners. OmniComm Systems, Inc. was founded in 1996 and is headquartered in Fort Lauderdale, Florida.

Booking Company Profile

Booking Holdings Inc, formerly The Priceline Group Inc., is a provider of travel and restaurant online reservation and related services. The Company, through its online travel companies (OTCs), connects consumers wishing to make travel reservations with providers of travel services across the world. It offers consumers an array of accommodation reservations (including hotels, bed and breakfasts, hostels, apartments, vacation rentals and other properties) through its Booking.com, priceline.com and agoda.com brands. Its other brands include KAYAK, Rentalcars.com and OpenTable, Inc. (OpenTable). As of December 31, 2016, Booking.com offered accommodation reservation services for over 1,115,000 properties in over 220 countries and territories on its various Websites and in over 40 languages, which included over 568,000 vacation rental properties (updated property counts were available on the Booking.com Website).

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