Reviewing HTC (HTCXF) & Immersion (IMMR)

HTC (OTCMKTS:HTCXF) and Immersion (NASDAQ:IMMR) are both computer and technology companies, but which is the superior stock? We will contrast the two businesses based on the strength of their dividends, analyst recommendations, profitability, earnings, risk, institutional ownership and valuation.

Valuation & Earnings

This table compares HTC and Immersion’s revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
HTC $2.42 billion 1.05 N/A N/A N/A
Immersion $35.01 million 8.96 -$45.29 million ($1.19) -8.56

HTC has higher revenue and earnings than Immersion.

Analyst Ratings

This is a summary of recent ratings and recommmendations for HTC and Immersion, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
HTC 0 0 0 0 N/A
Immersion 0 1 2 0 2.67

Immersion has a consensus price target of $13.75, indicating a potential upside of 34.94%. Given Immersion’s higher possible upside, analysts clearly believe Immersion is more favorable than HTC.

Institutional & Insider Ownership

76.3% of Immersion shares are held by institutional investors. 18.6% of Immersion shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.


This table compares HTC and Immersion’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Immersion 40.38% 86.57% 49.01%


Immersion beats HTC on 8 of the 9 factors compared between the two stocks.

Immersion Company Profile

Immersion Corporation creates, designs, develops, and licenses haptic technologies in North America, Europe, and Asia. Its technologies allow people to use their sense of touch when they engage with various digital products. The company offers TouchSense Lite and TouchSense Premium toolkits that enable original equipment manufacturers and their suppliers to add customized haptic technologies to their own branded devices and other products. It also provides TouchSense Software Development Kits, which consist of design tools, integration software, and effect libraries that allow for the design, encoding, and playback of tactile effects in mobile content, including games, ads, and video. In addition, the company offers TouchSense Force, which comprises design tools, APIs, reference designs, and firmware for the PC/Console gaming/virtual reality markets. Further, the company licenses its patents to implement the licensed software to customers. Additionally, it provides engineering and integration services, design kits for prototyping, authoring tools, application programming interfaces, and platform independent solutions. The company offers its products to mobile communications, wearables, and consumer electronics; console and PC gaming; automotive; and medical markets. Immersion Corporation was founded in 1993 and is headquartered in San Jose, California.

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