Comparing RiceBran Technologies (RIBT) and Freshpet (FRPT)

RiceBran Technologies (NASDAQ:RIBT) and Freshpet (NASDAQ:FRPT) are both small-cap consumer staples companies, but which is the superior stock? We will compare the two companies based on the strength of their dividends, valuation, analyst recommendations, profitability, institutional ownership, earnings and risk.

Volatility & Risk

RiceBran Technologies has a beta of 0.21, suggesting that its stock price is 79% less volatile than the S&P 500. Comparatively, Freshpet has a beta of 1.55, suggesting that its stock price is 55% more volatile than the S&P 500.

Analyst Ratings

This is a summary of current recommendations for RiceBran Technologies and Freshpet, as reported by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
RiceBran Technologies 0 1 0 0 2.00
Freshpet 0 4 3 0 2.43

Freshpet has a consensus target price of $26.33, suggesting a potential downside of 26.95%. Given Freshpet’s stronger consensus rating and higher possible upside, analysts plainly believe Freshpet is more favorable than RiceBran Technologies.

Earnings & Valuation

This table compares RiceBran Technologies and Freshpet’s revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
RiceBran Technologies $13.35 million 4.67 -$4.53 million N/A N/A
Freshpet $156.38 million 8.17 -$4.26 million ($0.12) -300.42

Freshpet has higher revenue and earnings than RiceBran Technologies.

Insider & Institutional Ownership

11.0% of RiceBran Technologies shares are owned by institutional investors. Comparatively, 73.0% of Freshpet shares are owned by institutional investors. 10.2% of RiceBran Technologies shares are owned by company insiders. Comparatively, 5.1% of Freshpet shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.


This table compares RiceBran Technologies and Freshpet’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
RiceBran Technologies -38.14% -64.99% -43.01%
Freshpet -3.33% -5.05% -4.30%


Freshpet beats RiceBran Technologies on 11 of the 12 factors compared between the two stocks.

About RiceBran Technologies

RiceBran Technologies processes and markets healthy, natural, and nutrient dense products derived from raw rice bran. The company manufactures and distributes stabilized rice bran (SRB) in various granulations with other products and derivatives. It offers RiBalance, a rice bran nutritional package derived from further processing of SRB; RiSolubles, a nutritious carbohydrate and lipid rich fraction of RiBalance; RiFiber, a protein and fiber rich derivative of RiBalance; and protein and protein/fiber blends under the ProRyza brand. The company serves natural food, food and animal nutrition manufacturers, wholesalers, and retailers in the United States, Brazil, and internationally. The company was formerly known as NutraCea and changed its name to RiceBran Technologies in October 2012. RiceBran Technologies was incorporated in 1998 and is headquartered in The Woodlands, Texas.

About Freshpet

Freshpet, Inc. manufactures and markets natural fresh products, refrigerated meals, and treats for dogs and cats in the United States, Canada, and the United Kingdom. The company sells its products under the Freshpet brand; and Dognation and Dog Joy labels through various classes of retail, including grocery, mass, club, pet specialty, and natural, as well as online. Freshpet, Inc. was incorporated in 2004 and is headquartered in Secaucus, New Jersey.

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