Contrasting Cars.com (CARS) and Marin Software (MRIN)

Cars.com (NYSE:CARS) and Marin Software (NYSE:MRIN) are both retail/wholesale companies, but which is the superior investment? We will compare the two businesses based on the strength of their valuation, earnings, profitability, dividends, risk, analyst recommendations and institutional ownership.

Analyst Recommendations

This is a summary of current recommendations and price targets for Cars.com and Marin Software, as provided by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Cars.com 0 1 3 0 2.75
Marin Software 0 0 0 0 N/A

Cars.com currently has a consensus target price of $37.50, suggesting a potential upside of 42.53%. Given Cars.com’s higher possible upside, analysts plainly believe Cars.com is more favorable than Marin Software.

Valuation & Earnings

This table compares Cars.com and Marin Software’s revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Cars.com $626.26 million 2.93 $224.44 million $2.28 11.54
Marin Software N/A N/A N/A N/A N/A

Cars.com has higher revenue and earnings than Marin Software.

Institutional and Insider Ownership

16.6% of Marin Software shares are owned by institutional investors. 0.0% of Cars.com shares are owned by company insiders. Comparatively, 9.7% of Marin Software shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Profitability

This table compares Cars.com and Marin Software’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Cars.com 28.90% 7.78% 4.89%
Marin Software N/A N/A N/A

Summary

Cars.com beats Marin Software on 6 of the 8 factors compared between the two stocks.

Cars.com Company Profile

Cars.com Inc., through its subsidiaries, operates as a digital automotive marketplace that connects local car dealers to consumers in the United States. The company offers a suite of digital solutions that creates connections between individuals researching cars or looking to purchase a car with car dealerships and automotive original equipment manufacturers. It also sells online subscription advertising products to car dealerships by its direct sales force, as well as through its affiliate sales channel. In addition, the company sells display advertising to national advertisers. Further, it offers online automotive marketplace service that connects buyers and sellers through Cars.com, Auto.com, DealerRater.com, NewCars.com, PickupTrucks.com, DealerInspire.com, and LaunchDigitalMarketing.com Websites. Its platform hosts approximately 4.9 million new and used vehicle listings and serves approximately 20,000 franchise and independent car dealers. Cars.com Inc. was founded in 1998 and is headquartered in Chicago, Illinois.

Marin Software Company Profile

Marin Software Incorporated operates a cross-channel, cross-device, enterprise marketing software platform in the United States and internationally. Its platform allows marketing professionals to manage their digital advertising spend across search, social, and display advertising channels. The company's platform consists of various modules, including Optimization module that helps advertisers to manage bids across publishers to meet revenue goals and identify opportunities for campaign improvements; Reporting and Analytics module that enables advertisers to report results at a business level and analyze cross-channel performance trends; Campaign Management module, which provides the digital advertiser with an interface to create, manage, and optimize campaigns across various publishers; and Connect module that enables advertisers to automate and streamline the capture of revenue, cost, and audience data from a range of sources, such as advertisement servers, analytics systems, CRM platforms, publishers, and third party databases. It also provides Marin Enterprise that provides digital advertisers to manage large-scale advertising campaigns; Marin Professional that is designed for rapid deployment and offers customers a workflow, analysis, and optimization solution for managing digital advertising; and Perfect Audience for rapid deployment, as well as to implement and optimize campaigns across various networks and across devices. The company markets and sells its solutions to advertisers directly and through advertising agencies that use its platform on behalf of their customers. Marin Software Incorporated was founded in 2006 and is headquartered in San Francisco, California.

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