Frontdoor (FTDR) vs. Rollins (ROL) Financial Analysis

Frontdoor (NASDAQ:FTDR) and Rollins (NYSE:ROL) are both construction companies, but which is the better investment? We will compare the two companies based on the strength of their institutional ownership, valuation, risk, analyst recommendations, earnings, dividends and profitability.


Rollins pays an annual dividend of $0.56 per share and has a dividend yield of 0.9%. Frontdoor does not pay a dividend. Rollins pays out 64.4% of its earnings in the form of a dividend. Rollins has increased its dividend for 14 consecutive years.


This table compares Frontdoor and Rollins’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Frontdoor N/A N/A N/A
Rollins 11.97% 32.90% 20.93%

Analyst Recommendations

This is a breakdown of recent ratings and target prices for Frontdoor and Rollins, as reported by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Frontdoor 0 1 4 0 2.80
Rollins 0 3 3 0 2.50

Frontdoor presently has a consensus target price of $46.25, indicating a potential upside of 31.65%. Rollins has a consensus target price of $55.50, indicating a potential downside of 6.61%. Given Frontdoor’s stronger consensus rating and higher possible upside, equities research analysts plainly believe Frontdoor is more favorable than Rollins.

Earnings and Valuation

This table compares Frontdoor and Rollins’ gross revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Frontdoor N/A N/A N/A N/A N/A
Rollins $1.67 billion 7.75 $179.12 million $0.87 68.31

Rollins has higher revenue and earnings than Frontdoor.

Institutional and Insider Ownership

0.0% of Frontdoor shares are owned by institutional investors. Comparatively, 38.9% of Rollins shares are owned by institutional investors. 55.8% of Rollins shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.


Rollins beats Frontdoor on 8 of the 12 factors compared between the two stocks.

About Frontdoor

frontdoor, inc. operates a home services platform that provides home service plans to homeowners in the United States. It provides services under the HSA, OneGuard, Landmark, and American Home Shield brand names. The company serves homeowners who require assistance with technical home repair issues by utilizing its network of pre-qualified professional contractor firms. The company was formerly known as AHS Holding Company, Inc. and changed its name to frontdoor, inc. in July 2018. The company was incorporated in 2018 and is headquartered in Memphis, Tennessee. frontdoor, inc. is a subsidiary of ServiceMaster Global Holdings, Inc.

About Rollins

Rollins, Inc., through its subsidiaries, provides pest and termite control services to residential and commercial customers. It offers protection against termite damage, rodents, and insects to homes and businesses, including hotels, food service establishments, food manufacturers, retailers, and transportation companies. The company also provides pest management and sanitation services and products to the food and commodity industries; consulting services on border protection related to Australia's biosecurity program; and bird control and specialist services, as well as offers specialized services to mining, and oil and gas sectors. In addition, it offers mosquito control, wildlife services, lawn care, insulation, and HVAC services. It serves clients directly, as well as through franchisee operations in North America, Australia, Europe, Central America, the Caribbean, the Middle East, Asia, the Mediterranean, Africa, Canada, Australia, and Mexico. Rollins, Inc. was founded in 1948 and is headquartered in Atlanta, Georgia.

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