Comparing dELiA*s (DLIAQ) and Wayfair (W)

dELiA*s (OTCMKTS:DLIAQ) and Wayfair (NYSE:W) are both retail/wholesale companies, but which is the superior stock? We will compare the two companies based on the strength of their risk, institutional ownership, valuation, profitability, dividends, earnings and analyst recommendations.

Valuation & Earnings

This table compares dELiA*s and Wayfair’s revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
dELiA*s N/A N/A N/A N/A N/A
Wayfair $4.72 billion 1.78 -$244.61 million ($2.80) -33.39

dELiA*s has higher earnings, but lower revenue than Wayfair.

Insider and Institutional Ownership

72.5% of Wayfair shares are owned by institutional investors. 28.8% of dELiA*s shares are owned by insiders. Comparatively, 37.8% of Wayfair shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.


This table compares dELiA*s and Wayfair’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
dELiA*s N/A N/A N/A
Wayfair -6.98% N/A -34.40%

Analyst Ratings

This is a summary of current ratings and target prices for dELiA*s and Wayfair, as reported by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
dELiA*s 0 0 0 0 N/A
Wayfair 1 11 9 0 2.38

Wayfair has a consensus price target of $126.06, suggesting a potential upside of 34.82%. Given Wayfair’s higher possible upside, analysts plainly believe Wayfair is more favorable than dELiA*s.

Risk and Volatility

dELiA*s has a beta of 3.96, meaning that its share price is 296% more volatile than the S&P 500. Comparatively, Wayfair has a beta of 1.84, meaning that its share price is 84% more volatile than the S&P 500.


Wayfair beats dELiA*s on 5 of the 8 factors compared between the two stocks.

dELiA*s Company Profile

dELiA*s, Inc. operates as a multi-channel retail company, primarily marketing to teenage girls in the United States. The company sells various product categories to consumers through its Website, direct mail catalogs, and retail stores. It develops, markets, and sells a collection of apparel, dresses, swimwear, footwear, outerwear, and accessories primarily for teenage girls under the dELiA*s name. As of May 3, 2014, the company operated 99 stores. It also develops, markets, and sells third-party brands. The company was founded in 1997 and is based in Costa Mesa, California.

Wayfair Company Profile

Wayfair Inc. engages in the e-commerce business in the United States, Europe, and internationally. The company offers approximately 10 million products for the home sector under various brands. It offers a selection of furniture, décor, decorative accents, housewares, seasonal décor, and other home goods through its sites, such as Wayfair, Joss & Main, AllModern, DwellStudio, Perigold, and Birch Lane. Wayfair Inc. was founded in 2002 and is headquartered in Boston, Massachusetts.

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