Firstime Design (FTDL) vs. Mattel (MAT) Head-To-Head Comparison

Firstime Design (OTCMKTS:FTDL) and Mattel (NASDAQ:MAT) are both consumer discretionary companies, but which is the superior stock? We will compare the two businesses based on the strength of their institutional ownership, analyst recommendations, dividends, profitability, valuation, risk and earnings.

Valuation and Earnings

This table compares Firstime Design and Mattel’s revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Firstime Design $10.92 million 0.68 $130,000.00 N/A N/A
Mattel $4.88 billion 1.01 -$1.05 billion ($1.08) -13.25

Firstime Design has higher earnings, but lower revenue than Mattel.

Volatility and Risk

Firstime Design has a beta of -0.41, meaning that its stock price is 141% less volatile than the S&P 500. Comparatively, Mattel has a beta of 1.1, meaning that its stock price is 10% more volatile than the S&P 500.

Analyst Ratings

This is a summary of current ratings and target prices for Firstime Design and Mattel, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Firstime Design 0 0 0 0 N/A
Mattel 1 8 2 0 2.09

Mattel has a consensus price target of $15.22, indicating a potential upside of 6.37%. Given Mattel’s higher probable upside, analysts clearly believe Mattel is more favorable than Firstime Design.


This table compares Firstime Design and Mattel’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Firstime Design -0.72% N/A N/A
Mattel -17.99% -65.25% -10.55%


Mattel beats Firstime Design on 5 of the 9 factors compared between the two stocks.

Firstime Design Company Profile

FirsTime Design Limited, through its subsidiaries, designs, imports, and distributes decorative timepieces and other home décor products. It sells its products through retailers in the United States. The company was formerly known as The Middleton Doll Company. FirsTime Design Limited was founded in 1980 and is headquartered in New Berlin, Wisconsin.

Mattel Company Profile

Mattel, Inc. designs, manufactures, and markets a range of toy products worldwide. The company operates in three segments: North America, International, and American Girl. It offers Mattel Girls & Boys branded products, including Barbie dolls and accessories, Monster High, DC Super Hero Girls, Enchantimals, Polly Pocket, Hot Wheels and Matchbox vehicles and play sets, CARS, DC Comics, WWE Wrestling, Minecraft, Toy Story, and games and puzzles. The company also provides Fisher-Price branded products, such as Fisher-Price, Little People, BabyGear, Laugh & Learn, Imaginext, Thomas & Friends, Shimmer and Shine, Mickey Mouse Clubhouse, and Power Wheels. In addition, it offers American Girl branded products comprising Truly Me, Girl of the Year, BeForever, Bitty Baby, and WellieWishers; and construction, and arts and crafts branded products, such as MEGA BLOKS and RoseArt, as well as publishes the American Girl magazine. The company sells its products directly to consumers through its catalog, Website, and proprietary retail stores; retailers, including discount and free-standing toy stores, chain stores, department stores, and other retail outlets; and wholesalers, as well as through agents and distributors. Mattel, Inc. was founded in 1945 and is headquartered in El Segundo, California.

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