Critical Analysis: GOME ELECTRICAL/ADR (GMELY) & Conn’s (CONN)

GOME ELECTRICAL/ADR (OTCMKTS:GMELY) and Conn’s (NASDAQ:CONN) are both retail/wholesale companies, but which is the superior business? We will contrast the two businesses based on the strength of their earnings, analyst recommendations, dividends, valuation, risk, profitability and institutional ownership.

Risk & Volatility

GOME ELECTRICAL/ADR has a beta of 0.73, indicating that its share price is 27% less volatile than the S&P 500. Comparatively, Conn’s has a beta of 1.85, indicating that its share price is 85% more volatile than the S&P 500.

Insider and Institutional Ownership

67.7% of Conn’s shares are owned by institutional investors. 3.3% of Conn’s shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.


This table compares GOME ELECTRICAL/ADR and Conn’s’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Conn’s 2.25% 10.05% 2.98%

Valuation and Earnings

This table compares GOME ELECTRICAL/ADR and Conn’s’ top-line revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
GOME ELECTRICAL/ADR $10.59 billion 0.20 -$66.58 million N/A N/A
Conn’s $1.52 billion 0.61 $6.46 million $0.95 30.65

Conn’s has lower revenue, but higher earnings than GOME ELECTRICAL/ADR.

Analyst Ratings

This is a breakdown of current ratings and price targets for GOME ELECTRICAL/ADR and Conn’s, as reported by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Conn’s 0 1 5 0 2.83

Conn’s has a consensus price target of $42.75, suggesting a potential upside of 46.81%. Given Conn’s’ higher possible upside, analysts plainly believe Conn’s is more favorable than GOME ELECTRICAL/ADR.


Conn’s beats GOME ELECTRICAL/ADR on 10 of the 11 factors compared between the two stocks.


GOME Retail Holdings Limited, together with its subsidiaries, engages in the retail of home appliances and consumer electronic products in the People's Republic of China. The company is also involved in the provision of logistics and procurement, storage and delivery, IT development, and business management services; retailing of mobile phones and accessories; and online retail of electrical appliances and consumer electronic products, as well as in property holding activities. In addition, it engages in the trading of wine products. The company also sells its products through Internet retail platforms. As of December 31, 2017, it operated 1,604 stores in 425 cities. The company was formerly known as GOME Electrical Appliances Holding Limited and changed its name to GOME Retail Holdings Limited in August 2017. GOME Retail Holdings Limited was founded in 1987 and is headquartered in Central, Hong Kong.

Conn’s Company Profile

Conn's, Inc. operates as a specialty retailer of durable consumer goods and related services in the United States. The company operates through two segments, Retail and Credit. Its stores provide furniture and mattress, including furniture and related accessories for the living room, dining room, and bedroom, as well as traditional and specialty mattresses; home appliances, such as refrigerators, freezers, washers, dryers, dishwashers, and ranges; consumer electronics comprising televisions, Blu-ray players, home theaters, and portable audio equipment; and home office products consisting of computers, printers, and accessories. The company also provides short- and medium-term financing to its retail customers; and product support services, such as next-day delivery and installation services, credit insurance products, product repair services, and repair service agreements. As of September 4, 2018, it operated 119 HomePlus retail locations in Alabama, Arizona, Colorado, Georgia, Louisiana, Mississippi, Nevada, New Mexico, North Carolina, Oklahoma, South Carolina, Tennessee, Texas, and Virginia. Conn's, Inc. was founded in 1890 and is headquartered in The Woodlands, Texas.

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