Harte Hanks Inc (HHS) Given Average Rating of “Strong Buy” by Analysts

Shares of Harte Hanks Inc (NYSE:HHS) have earned an average broker rating score of 1.00 (Strong Buy) from the one brokers that cover the company, Zacks Investment Research reports. One equities research analyst has rated the stock with a strong buy recommendation.

Brokers have set a 12-month consensus price target of $15.00 for the company and are forecasting that the company will post ($0.49) EPS for the current quarter, according to Zacks. Zacks has also assigned Harte Hanks an industry rank of 228 out of 257 based on the ratings given to its competitors.

A number of equities research analysts have weighed in on HHS shares. Zacks Investment Research downgraded Harte Hanks from a “hold” rating to a “strong sell” rating in a research report on Tuesday, November 13th. Noble Financial restated a “buy” rating on shares of Harte Hanks in a research report on Thursday, November 8th. Finally, ValuEngine downgraded Harte Hanks from a “sell” rating to a “strong sell” rating in a research report on Friday, August 10th.

An institutional investor recently raised its position in Harte Hanks stock. Renaissance Technologies LLC grew its stake in shares of Harte Hanks Inc (NYSE:HHS) by 12.5% during the second quarter, according to its most recent Form 13F filing with the Securities and Exchange Commission. The fund owned 208,472 shares of the business services provider’s stock after buying an additional 23,232 shares during the quarter. Renaissance Technologies LLC owned 3.33% of Harte Hanks worth $2,314,000 at the end of the most recent quarter. Institutional investors and hedge funds own 33.76% of the company’s stock.

NYSE HHS traded down $0.16 during trading hours on Wednesday, reaching $3.00. 15,616 shares of the stock traded hands, compared to its average volume of 26,329. Harte Hanks has a 1 year low of $3.16 and a 1 year high of $12.16. The company has a market capitalization of $20.33 million, a price-to-earnings ratio of -2.50 and a beta of 0.85.

Harte Hanks (NYSE:HHS) last released its quarterly earnings results on Wednesday, November 7th. The business services provider reported ($1.01) earnings per share for the quarter, missing the Zacks’ consensus estimate of ($0.77) by ($0.24). Harte Hanks had a negative net margin of 4.27% and a negative return on equity of 2.70%. The firm had revenue of $63.59 million for the quarter, compared to analysts’ expectations of $67.20 million. Analysts expect that Harte Hanks will post -0.93 earnings per share for the current year.

Harte Hanks Company Profile

Harte Hanks, Inc provides various multi-channel marketing services in the United States and internationally. The company provides agency and digital services, including search engine management, display, digital analytics, Website development and design, digital strategy, social media, email, e-commerce, and interactive relationship management services; and database marketing and business-to-business lead generation solutions that offer insight and analytics, customer data integration, and marketing communications tools.

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