Contrasting LiNiu Technology Group (LINU) and Manchester United (MANU)

LiNiu Technology Group (NASDAQ:LINU) and Manchester United (NYSE:MANU) are both consumer discretionary companies, but which is the better business? We will contrast the two companies based on the strength of their profitability, institutional ownership, valuation, dividends, risk, analyst recommendations and earnings.


Manchester United pays an annual dividend of $0.18 per share and has a dividend yield of 1.0%. LiNiu Technology Group does not pay a dividend. Manchester United pays out 128.6% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Manchester United has raised its dividend for 2 consecutive years.

Earnings & Valuation

This table compares LiNiu Technology Group and Manchester United’s top-line revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
LiNiu Technology Group N/A N/A N/A N/A N/A
Manchester United $794.68 million 0.89 -$50.20 million $0.14 125.93

LiNiu Technology Group has higher earnings, but lower revenue than Manchester United.

Analyst Recommendations

This is a summary of current ratings and recommmendations for LiNiu Technology Group and Manchester United, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
LiNiu Technology Group 0 0 0 0 N/A
Manchester United 0 3 1 0 2.25

Manchester United has a consensus target price of $23.67, suggesting a potential upside of 34.24%. Given Manchester United’s higher possible upside, analysts clearly believe Manchester United is more favorable than LiNiu Technology Group.

Institutional & Insider Ownership

2.0% of LiNiu Technology Group shares are held by institutional investors. Comparatively, 85.2% of Manchester United shares are held by institutional investors. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.


This table compares LiNiu Technology Group and Manchester United’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
LiNiu Technology Group N/A N/A N/A
Manchester United -6.61% 3.43% 1.07%


Manchester United beats LiNiu Technology Group on 8 of the 10 factors compared between the two stocks.

About LiNiu Technology Group

LiNiu Technology Group, through its subsidiaries, engages in gaming related business. The company operates one VIP gaming room in one casino in Macau; and two casinos in Australia that are primarily focused on VIP baccarat. It also offers the LiNiu Network, a business to customer, customer to customer, and online to offline electronic trading platform focused on the Chinese agricultural industry. LiNiu Technology Group has a strategic cooperation agreement with The Peoples Insurance Company of China Limited's Guangzhou branch to develop insurance products for farmers, rural residents, and the agricultural industry. The company was formerly known as Iao Kun Group Holding Company Limited and changed its name to LiNiu Technology Group in April 2017. LiNiu Technology Group is based in Macau, Macau.

About Manchester United

Manchester United plc, together with its subsidiaries, owns and operates a professional sports team in the United Kingdom. The company operates Manchester United Football Club, a professional football club. It develops marketing and sponsorship relationships with international and regional companies to leverage its brand. The company also markets and sells sports apparel, training and leisure wear, and other clothing featuring the Manchester United brand; and sells other licensed products, such as coffee mugs and bed spreads featuring the Manchester United brand and trademarks, as well as distributes these products through Manchester United branded retail centers and e-commerce platforms, and through the company's partners' wholesale distribution channels. In addition, it distributes live football content directly, as well as through commercial partners; broadcasts television rights relating to the Premier League, Union of European Football Associations competitions, and other competitions; and delivers Manchester United programming through MUTV television channel to territories worldwide. Further, the company offers a direct to consumer subscription mobile application in 167 territories; and operates Old Trafford, a sports venue with 74,989 seats. Manchester United plc was founded in 1878 and is based in Manchester, the United Kingdom. Manchester United plc is a subsidiary of Red Football LLC.

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