Financial Comparison: FitLife Brands (FTLF) vs. Cronos Group (CRON)

FitLife Brands (OTCMKTS:FTLF) and Cronos Group (NASDAQ:CRON) are both medical companies, but which is the better investment? We will compare the two businesses based on the strength of their profitability, risk, analyst recommendations, earnings, valuation, dividends and institutional ownership.

Institutional & Insider Ownership

14.1% of Cronos Group shares are held by institutional investors. 23.8% of FitLife Brands shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Profitability

This table compares FitLife Brands and Cronos Group’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
FitLife Brands -45.49% -124.35% -25.62%
Cronos Group -45.72% -3.22% -3.02%

Analyst Recommendations

This is a summary of current ratings and target prices for FitLife Brands and Cronos Group, as reported by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
FitLife Brands 0 0 0 0 N/A
Cronos Group 2 4 2 0 2.00

Cronos Group has a consensus target price of $15.22, suggesting a potential downside of 26.92%. Given Cronos Group’s higher possible upside, analysts plainly believe Cronos Group is more favorable than FitLife Brands.

Valuation and Earnings

This table compares FitLife Brands and Cronos Group’s top-line revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
FitLife Brands $17.80 million 0.31 -$9.76 million N/A N/A
Cronos Group $3.15 million 1,181.25 $1.92 million $0.01 2,082.00

Cronos Group has lower revenue, but higher earnings than FitLife Brands.

Summary

Cronos Group beats FitLife Brands on 7 of the 10 factors compared between the two stocks.

FitLife Brands Company Profile

FitLife Brands, Inc. manufactures and markets nutritional supplements for health conscious consumers in the United States and internationally. The company offers weight loss, general health, and sports nutrition supplements, such as Censor, Cardio Cuts, and LipoRUSH DS; precision sports nutrition formulations for professional muscular development, including Amplify XL, Pump Fuel, and Flex Stack; weight loss and sports nutrition performance enhancing supplements for fitness enthusiasts comprising Isolate, Ultrakarbs, and NeuroLean; and men's health and weight loss formulations consisting of JXT5 and PyroStim. It also provides diet, health, and sports nutrition supplements and related products that support accelerated fitness and nutrition goals directly to athletic facilities, gyms, and independent retailers; and sports nutritionals, energy and sports drink products, and meal replacements. The company sells and markets its sports, weight loss, and general nutrition products under the NDS Nutrition Products, PMD, SirenLabs, and CoreActive brand names directly to franchise locations. It also markets its men's health and weight loss formulations under the Metis Nutrition brand through corporate and franchise stores; and sports nutritionals, energy and sports drink products, meal replacements, and weight loss products under the iSatori, BioGenetic Laboratories, and Energize brand names through approximately 25,000 retail locations, including specialty, mass, and online. The company was formerly known as Bond Laboratories, Inc. and changed its name to FitLife Brands, Inc. in September 2013. FitLife Brands, Inc. was incorporated in 2005 and is headquartered in Omaha, Nebraska.

Cronos Group Company Profile

Cronos Group Inc., formerly known as PharmaCan Capital Corp., is a principal investment firm. The firm seeks to invest in companies either licensed, or actively seeking a license, to produce medical marijuana pursuant to Canada's Marihuana for Medical Purposes Regulations “MMPR”. The firm typically invests in companies based in Canada. The firm is primarily an equity investor, may also advance debt as appropriate. It seeks to make minority investments with appropriate governance and shareholder rights. The firm seeks board representation consistent with the size of the investment, but does not need control. Cronos Group Inc. was incorporated in January, 2013 and is based in Toronto, Canada with an additional office in Toronto, Canada.

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