Ancestry pulls slavery-era ad after backlash is apologizing for its ad that showed a mixed-race couple talking escaping to the North during the Civil War era.

The DNA testing company removed the advertisement from its YouTube station and TV for whitewashing slavery after it brought widespread criticism.

The ad is part of a effort by Ancestry showing stories in the past to pique audiences’ curiosity for their ancestors. In the advertisement, a man tells a lady that is black should they escape into the North, they can be together.

But critics pointed out that the advertisement ignores the fact that mixed race couplings through the slavery era were not love stories but as a result of rape and violence .