Head to Head Analysis: Alphabet (NASDAQ:GOOG) and SVMK (NASDAQ:SVMK)

Alphabet (NASDAQ:GOOG) and SVMK (NASDAQ:SVMK) are both computer and technology companies, but which is the superior stock? We will compare the two businesses based on the strength of their dividends, valuation, profitability, earnings, institutional ownership, analyst recommendations and risk.

Analyst Recommendations

This is a breakdown of current ratings and price targets for Alphabet and SVMK, as reported by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Alphabet 1 2 24 0 2.85
SVMK 0 3 5 0 2.63

Alphabet currently has a consensus target price of $1,357.91, indicating a potential upside of 24.72%. SVMK has a consensus target price of $16.75, indicating a potential upside of 5.02%. Given Alphabet’s stronger consensus rating and higher possible upside, equities research analysts clearly believe Alphabet is more favorable than SVMK.

Insider and Institutional Ownership

34.0% of Alphabet shares are held by institutional investors. Comparatively, 72.0% of SVMK shares are held by institutional investors. 13.1% of Alphabet shares are held by company insiders. Comparatively, 26.3% of SVMK shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.


This table compares Alphabet and SVMK’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Alphabet 19.71% 20.06% 15.25%

Earnings and Valuation

This table compares Alphabet and SVMK’s top-line revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Alphabet $136.82 billion 5.52 $30.74 billion $47.51 22.92
SVMK $254.32 million 8.16 -$154.74 million ($1.43) -11.15

Alphabet has higher revenue and earnings than SVMK. SVMK is trading at a lower price-to-earnings ratio than Alphabet, indicating that it is currently the more affordable of the two stocks.


Alphabet beats SVMK on 10 of the 13 factors compared between the two stocks.

About Alphabet

Alphabet Inc. provides online advertising services in the United States, Europe, the Middle East, Africa, the Asia-Pacific, Canada, and Latin America. It offers performance and brand advertising services. The company operates through Google and Other Bets segments. The Google segment offers products, such as Ads, Android, Chrome, Google Cloud, Google Maps, Google Play, Hardware, Search, and YouTube, as well as technical infrastructure. This segment also offers digital content, cloud services, hardware devices, and other miscellaneous products and services. The Other Bets segment includes businesses, including Access, Calico, CapitalG, GV, Verily, Waymo, and X, as well as Internet and television services. Alphabet Inc. was founded in 1998 and is headquartered in Mountain View, California.

About SVMK

SVMK Inc. provides survey software products and purpose-built solutions that enable organizations to engage with their customers, employees, and the markets they serve in the United States and internationally. Its cloud-based SaaS platform helps individuals and organizations to design and distribute surveys that generate an average of approximately 20 million answered questions daily across approximately 190 countries and territories. The company offers SurveyMonkey CX, a net promoter score solution that transforms customer feedback into actionable insights; TechValidate, a marketing content automation solution; and SurveyMonkey Engage, an employee-focused solution, which measures employee experiences within an organization. It also provides SurveyMonkey Audience, a market research solution that enables organizations to easily gain real-time actionable data from targeted panelists; SurveyMonkey Apply, an application management solution that is primarily used by educational institutions and non-profits seeking to allocate scholarships and grants; and Wufoo, an easy-to-use form builder that helps users create Web and mobile forms, collect file uploads, and receive online payments. The company was formerly known as SurveyMonkey Inc. and changed its name to SVMK Inc. in March 2013. The company was founded in 1999 and is headquartered in San Mateo, California.

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