Head-To-Head Survey: McorpCX (OTCMKTS:MCCX) and BlackBerry (OTCMKTS:BB)

McorpCX (OTCMKTS:MCCX) and BlackBerry (NYSE:BB) are both computer and technology companies, but which is the better investment? We will contrast the two businesses based on the strength of their profitability, risk, earnings, valuation, analyst recommendations, dividends and institutional ownership.


This table compares McorpCX and BlackBerry’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
McorpCX -4.63% -11.75% -9.27%
BlackBerry 12.58% 1.84% 1.23%

Insider and Institutional Ownership

49.2% of BlackBerry shares are held by institutional investors. 29.9% of McorpCX shares are held by company insiders. Comparatively, 22.7% of BlackBerry shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Risk & Volatility

McorpCX has a beta of 1.23, indicating that its stock price is 23% more volatile than the S&P 500. Comparatively, BlackBerry has a beta of 1.79, indicating that its stock price is 79% more volatile than the S&P 500.

Analyst Recommendations

This is a summary of current recommendations and price targets for McorpCX and BlackBerry, as provided by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
McorpCX 0 0 0 0 N/A
BlackBerry 1 4 2 0 2.14

BlackBerry has a consensus target price of $10.57, suggesting a potential upside of 58.02%. Given BlackBerry’s higher possible upside, analysts plainly believe BlackBerry is more favorable than McorpCX.

Earnings & Valuation

This table compares McorpCX and BlackBerry’s top-line revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
McorpCX $3.99 million 1.01 -$410,000.00 N/A N/A
BlackBerry $904.00 million 4.06 $93.00 million $0.13 51.54

BlackBerry has higher revenue and earnings than McorpCX.


BlackBerry beats McorpCX on 10 of the 11 factors compared between the two stocks.

About McorpCX

McorpCX, Inc. provides customer experience management solutions and software-enabled consulting services in the United States. It develops and delivers technology-enabled products and professional services that are designed to help corporations and enhance their customer listening and customer experience management capabilities. The company offers Touchpoint Mapping On-Demand, a research-based online software-as-a-service (SaaS) solution designed to provide insights to organizations that enhance customer and employee experience, brand, and loyalty for customer-centric organizations to measure and gather customer data across various touchpoints, channels, and interactions with their customers. It also provides McorpCX | Persona, an online SaaS solution for developing and managing customer persona, as well as automating the currently manual process of developing, managing, and sharing persona across corporations. In addition, it offers professional and related consulting services, including customer experience management consulting in the areas of research, strategy development, planning, education, training, and best practices. The company was formerly known as Touchpoint Metrics, Inc. and changed its name to McorpCX, Inc. in June 2015. McorpCX, Inc. was founded in 2001 and is headquartered in San Francisco, California.

About BlackBerry

BlackBerry Limited provides enterprise software and services worldwide. The company offers BlackBerry Enterprise Mobility Suite, which combines and integrates mobile security, management, productivity, and collaboration solutions, such as BlackBerry UEM, BlackBerry Dynamics, and BlackBerry Workspaces; BlackBerry AtHoc, a networked crisis communications solution; SecuSUITE for Government, a voice encryption software solution; BlackBerry Enterprise Consulting and BlackBerry Cybersecurity Consulting services; and BBM Enterprise, an enterprise-grade instant messaging solution, as well as BlackBerry Spark Communication services. It also provides CylancePROTECT, an endpoint threat prevention solution; CylanceOPTICS, an endpoint detection and response solution; BlackBerry QNX real-time operating systems, middleware, development tools, and professional services; BlackBerry Jarvis, a cloud-based binary static application security testing platform; and BlackBerry Certicom that offers device security, anti-counterfeiting, and product authentication. In addition, the company offers Paratek, which provides adaptive radio frequency antenna tuning technology; and BlackBerry Radar, an asset tracking and telematics solution, as well as intellectual property and licensing, mobility licensing, and other licensing programs. Further, it is involved in developing BlackBerry 10 platform, and delivering BlackBerry productivity applications to Android smartphone; developing and licensing of device software and outsourcing to partners; and providing of Android smartphones, smartphone accessories, and non-warranty repair services. Additionally, the company engages in the operations related to subscribers using mobile devices with its legacy BlackBerry 7 and prior operating systems. The company was formerly known as Research In Motion Limited and changed its name to BlackBerry Limited in July 2013. BlackBerry Limited was founded in 1984 and is headquartered in Waterloo, Canada.

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