Harley-Davidson (NYSE:HOG) Sets New 52-Week Low at $31.34

Harley-Davidson Inc (NYSE:HOG) shares hit a new 52-week low during mid-day trading on Thursday . The stock traded as low as $31.34 and last traded at $31.38, with a volume of 53799 shares traded. The stock had previously closed at $31.85.

Several brokerages recently issued reports on HOG. Morgan Stanley reduced their price objective on Harley-Davidson from $46.00 to $42.00 and set an “overweight” rating on the stock in a research note on Tuesday, July 30th. Goldman Sachs Group restated a “sell” rating and set a $34.00 price objective (down from $37.00) on shares of Harley-Davidson in a research note on Wednesday, April 24th. DA Davidson restated a “sell” rating on shares of Harley-Davidson in a research note on Friday, July 26th. ValuEngine upgraded Harley-Davidson from a “strong sell” rating to a “sell” rating in a research note on Tuesday, July 30th. Finally, KeyCorp restated a “hold” rating on shares of Harley-Davidson in a research note on Friday, July 19th. Four investment analysts have rated the stock with a sell rating, nine have issued a hold rating and three have issued a buy rating to the company’s stock. The company currently has an average rating of “Hold” and a consensus target price of $41.00.

The company has a quick ratio of 1.03, a current ratio of 1.15 and a debt-to-equity ratio of 2.45. The company has a market capitalization of $4.99 billion, a P/E ratio of 8.53, a PEG ratio of 1.13 and a beta of 1.18. The business has a 50 day simple moving average of $35.10 and a 200-day simple moving average of $36.13.

Harley-Davidson (NYSE:HOG) last posted its earnings results on Tuesday, July 23rd. The company reported $1.46 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $1.42 by $0.04. The company had revenue of $1.43 billion for the quarter, compared to analysts’ expectations of $1.44 billion. Harley-Davidson had a return on equity of 28.67% and a net margin of 7.99%. The firm’s quarterly revenue was down 6.0% compared to the same quarter last year. During the same period last year, the business posted $1.52 earnings per share. Equities analysts forecast that Harley-Davidson Inc will post 3.53 EPS for the current fiscal year.

In other Harley-Davidson news, VP Paul J. Jones sold 11,884 shares of the firm’s stock in a transaction on Wednesday, July 24th. The stock was sold at an average price of $35.15, for a total value of $417,722.60. Following the sale, the vice president now directly owns 9,575 shares in the company, valued at $336,561.25. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through this link. Also, CFO John A. Olin sold 30,000 shares of the firm’s stock in a transaction on Wednesday, July 24th. The shares were sold at an average price of $35.96, for a total value of $1,078,800.00. Following the completion of the sale, the chief financial officer now owns 88,500 shares in the company, valued at $3,182,460. The disclosure for this sale can be found here. Insiders sold 47,737 shares of company stock worth $1,699,899 over the last quarter. 0.86% of the stock is currently owned by company insiders.

A number of hedge funds have recently bought and sold shares of the business. CIBC Asset Management Inc increased its holdings in shares of Harley-Davidson by 2.0% during the first quarter. CIBC Asset Management Inc now owns 15,762 shares of the company’s stock valued at $562,000 after purchasing an additional 312 shares during the period. Flagship Harbor Advisors LLC increased its holdings in shares of Harley-Davidson by 73.8% during the second quarter. Flagship Harbor Advisors LLC now owns 803 shares of the company’s stock valued at $28,000 after purchasing an additional 341 shares during the period. Advisory Services Network LLC increased its holdings in shares of Harley-Davidson by 24.5% during the first quarter. Advisory Services Network LLC now owns 2,086 shares of the company’s stock valued at $74,000 after purchasing an additional 410 shares during the period. Commonwealth of Pennsylvania Public School Empls Retrmt SYS increased its holdings in shares of Harley-Davidson by 5.0% during the first quarter. Commonwealth of Pennsylvania Public School Empls Retrmt SYS now owns 9,327 shares of the company’s stock valued at $333,000 after purchasing an additional 444 shares during the period. Finally, Norinchukin Bank The increased its holdings in shares of Harley-Davidson by 1.5% during the first quarter. Norinchukin Bank The now owns 30,279 shares of the company’s stock valued at $1,080,000 after purchasing an additional 450 shares during the period. Institutional investors own 91.09% of the company’s stock.

Harley-Davidson Company Profile (NYSE:HOG)

Harley-Davidson, Inc manufactures and sells custom, cruiser, and touring motorcycles. The company operates in two segments, Motorcycles and Related Products and Financial Services. The Motorcycles and Related Products segment designs, manufactures, and sells on-road Harley-Davidson motorcycles, including cruiser, touring, standard, sportbike, and dual models, as well as motorcycle parts, accessories, general merchandise, and related services.

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