Head-To-Head Review: Where Food Comes From (OTCMKTS:WFCF) & Red Violet (OTCMKTS:RDVT)

Where Food Comes From (OTCMKTS:WFCF) and Red Violet (NASDAQ:RDVT) are both small-cap consumer discretionary companies, but which is the superior business? We will contrast the two companies based on the strength of their earnings, risk, analyst recommendations, dividends, institutional ownership, valuation and profitability.

Profitability

This table compares Where Food Comes From and Red Violet’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Where Food Comes From 4.93% 8.93% 5.44%
Red Violet -31.83% -15.74% -13.54%

Valuation & Earnings

This table compares Where Food Comes From and Red Violet’s top-line revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Where Food Comes From $17.80 million 2.33 $800,000.00 N/A N/A
Red Violet $16.30 million 11.99 -$6.87 million N/A N/A

Where Food Comes From has higher revenue and earnings than Red Violet.

Institutional and Insider Ownership

0.3% of Where Food Comes From shares are owned by institutional investors. Comparatively, 15.8% of Red Violet shares are owned by institutional investors. 53.6% of Where Food Comes From shares are owned by insiders. Comparatively, 4.3% of Red Violet shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Analyst Ratings

This is a breakdown of recent recommendations for Where Food Comes From and Red Violet, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Where Food Comes From 0 0 0 0 N/A
Red Violet 0 0 0 0 N/A

Volatility and Risk

Where Food Comes From has a beta of 1.18, indicating that its share price is 18% more volatile than the S&P 500. Comparatively, Red Violet has a beta of 0.02, indicating that its share price is 98% less volatile than the S&P 500.

Summary

Where Food Comes From beats Red Violet on 7 of the 9 factors compared between the two stocks.

About Where Food Comes From

Where Food Comes From, Inc. provides verification and certification solutions for the agriculture, livestock, and food industries in the United States. It conducts on-site and desk audits to verify that claims made about livestock, crops, and other food products are accurate, as well as offers Where Food Comes From retail and restaurant labeling program, which connects consumers directly to the source of the food they purchase through product labeling, and Web-based information sharing and education. The company also sells hardware; and develops software and provides services related to sustainability measurement and benchmarking, traceability, verification, and certification to the food and agriculture industries. It serves beef and pork packers, organic producers and processors, and specialty retail chains. The company was formerly known as Integrated Management Information, Inc. and changed its name to Where Food Comes From, Inc. in December 2012. Where Food Comes From, Inc. was founded in 1996 and is headquartered in Castle Rock, Colorado.

About Red Violet

Red Violet, Inc., a software and services company, specializes in big data analysis providing cloud-based mission-critical information solutions to enterprises in various industries in the United States. Its proprietary platform includes CORE, a cloud-based technology platform, which serves various industries within risk management. The company serves various industries, including law enforcement, government, financial services, insurance, and corporate risk for identity verification, risk assessment, fraud detection, and compliance. It markets its products and services through value-added distributors, resellers, and strategic partners; and trade shows and seminars, advertising, public relations, distribution of sales literature, and product specifications and ongoing communication with prospective clients, distributors, resellers, strategic partners, and installed base of current clients, as well as through direct sales. The company was incorporated in 2017 and is headquartered in Boca Raton, Florida.

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