Financial Survey: Onion Global (NYSE:OG) and PC Connection (NASDAQ:CNXN)

Onion Global (NYSE:OG) and PC Connection (NASDAQ:CNXN) are both small-cap business services companies, but which is the better investment? We will compare the two businesses based on the strength of their dividends, valuation, institutional ownership, earnings, analyst recommendations, risk and profitability.

Profitability

This table compares Onion Global and PC Connection’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Onion Global N/A N/A N/A
PC Connection 2.27% 9.42% 6.06%

Institutional & Insider Ownership

0.1% of Onion Global shares are owned by institutional investors. Comparatively, 41.4% of PC Connection shares are owned by institutional investors. 58.0% of PC Connection shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Analyst Ratings

This is a breakdown of recent ratings and target prices for Onion Global and PC Connection, as provided by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Onion Global 0 0 0 0 N/A
PC Connection 0 0 0 0 N/A

Earnings & Valuation

This table compares Onion Global and PC Connection’s top-line revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Onion Global $584.01 million 1.08 $32.13 million N/A N/A
PC Connection $2.59 billion 0.46 $55.76 million $2.15 21.01

PC Connection has higher revenue and earnings than Onion Global.

Summary

PC Connection beats Onion Global on 7 of the 8 factors compared between the two stocks.

About Onion Global

Onion Global Limited operates a platform that incubates, markets, and distributes fashionable and future brands in China and internationally. Its platform includes brand partners that offer various categories of lifestyle products, including beauty products, maternal and baby products, food and beverages, fast fashion, and wellness products. The company was incorporated in 2009 and is based in Guangzhou, the People's Republic of China.

About PC Connection

PC Connection, Inc., together with its subsidiaries, provides a range of information technology (IT) solutions. The company operates through three segments: Business Solutions, Enterprise Solutions, and Public Sector Solutions. It offers IT products, such as computer systems, software and peripheral equipment, networking communications, and other products and accessories. The company also provides services comprising design, configuration, and implementation of IT solutions. In addition, publishes Connected, a quarterly publication that provides informative articles on the latest technologies and industry trends; distributes specialty catalogs to education, healthcare, and government customers; and MacConnection that publishes a catalog for the Apple market. The company markets its products and services through its Websites, such as connection.com, connection.com/enterprise, connection.com/publicsector, and macconnection.com. It serves small to medium-sized businesses (SMBs) comprising small office/home offices customers; government and educational institutions; and medium-to-large corporate accounts through outbound telemarketing and field sales and marketing programs targeted to specific customer populations, as well as through digital, Web, and print media advertising. PC Connection, Inc. was founded in 1982 and is headquartered in Merrimack, New Hampshire.

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