Playtika (NASDAQ:PLTK) and Yext (NYSE:YEXT) are both consumer discretionary companies, but which is the superior stock? We will contrast the two businesses based on the strength of their analyst recommendations, earnings, valuation, risk, institutional ownership, profitability and dividends.
This table compares Playtika and Yext’s net margins, return on equity and return on assets.
|Net Margins||Return on Equity||Return on Assets|
This table compares Playtika and Yext’s top-line revenue, earnings per share (EPS) and valuation.
|Gross Revenue||Price/Sales Ratio||Net Income||Earnings Per Share||Price/Earnings Ratio|
|Playtika||$2.37 billion||4.48||$92.10 million||$0.24||108.08|
|Yext||$354.66 million||4.55||-$94.69 million||($0.79)||-15.96|
Playtika has higher revenue and earnings than Yext. Yext is trading at a lower price-to-earnings ratio than Playtika, indicating that it is currently the more affordable of the two stocks.
Insider and Institutional Ownership
19.3% of Playtika shares are held by institutional investors. Comparatively, 69.2% of Yext shares are held by institutional investors. 2.9% of Playtika shares are held by company insiders. Comparatively, 12.4% of Yext shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.
This is a breakdown of recent recommendations for Playtika and Yext, as provided by MarketBeat.
|Sell Ratings||Hold Ratings||Buy Ratings||Strong Buy Ratings||Rating Score|
Playtika currently has a consensus price target of $37.45, suggesting a potential upside of 44.39%. Yext has a consensus price target of $16.90, suggesting a potential upside of 34.02%. Given Playtika’s stronger consensus rating and higher possible upside, equities analysts plainly believe Playtika is more favorable than Yext.
Playtika beats Yext on 10 of the 13 factors compared between the two stocks.
Playtika Company Profile
Playtika Holding Corp. develops mobile games in the United States, Europe, the Middle East, Africa, the Asia Pacific, and internationally. The company owns a portfolio of casual and casino-themed games. It distributes its games to the end customer through various web and mobile platforms, such as Apple, Facebook, Google, and other web and mobile platforms and its own proprietary platforms. The company was founded in 2010 and is headquartered in Herzliya Pituarch, Israel.
Yext Company Profile
Yext, Inc. is an emerging growth company engages in software development. It offers a cloud-based digital knowledge platform, which allows businesses manage their digital knowledge in the cloud such as financial information, resources and performance of these resources on a consolidated basis and sync it to other application such as Apple Maps, Bing, Cortana, Facebook, Google, Google Maps, Instagram, Siri and Yelp. It offers the Yext Knowledge Engine package on subscription basis, which has an access to Listings, Pages, Reviews and other features. The Listing feature provides customers with control over their digital presence, including their location and other related attributes published on the used third-party applications. The Pages feature allows customers to establish landing pages on their own websites and to manage digital content on those sites, including calls to action. The Reviews presence enables customers to encourage and facilitate reviews from end consumers. The company was founded by Howard Lerman, Brent Metz, and Brian Distelburger in 2006 and is headquartered in New York, NY.
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