Traeger (NYSE:COOK) and iRobot (NASDAQ:IRBT) Head to Head Contrast

Traeger (NYSE:COOK) and iRobot (NASDAQ:IRBT) are both mid-cap consumer discretionary companies, but which is the superior investment? We will compare the two businesses based on the strength of their institutional ownership, analyst recommendations, profitability, valuation, risk, earnings and dividends.

Valuation and Earnings

This table compares Traeger and iRobot’s gross revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Traeger $545.77 million 4.90 N/A N/A N/A
iRobot $1.43 billion 1.60 $147.07 million $3.10 26.27

iRobot has higher revenue and earnings than Traeger.


This table compares Traeger and iRobot’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Traeger N/A N/A N/A
iRobot 6.84% 11.66% 8.09%

Analyst Ratings

This is a breakdown of recent ratings and price targets for Traeger and iRobot, as reported by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Traeger 0 1 9 0 2.90
iRobot 1 4 0 0 1.80

Traeger presently has a consensus target price of $31.33, indicating a potential upside of 37.79%. iRobot has a consensus target price of $108.20, indicating a potential upside of 32.87%. Given Traeger’s stronger consensus rating and higher possible upside, equities analysts clearly believe Traeger is more favorable than iRobot.

Institutional & Insider Ownership

87.4% of iRobot shares are owned by institutional investors. 2.2% of iRobot shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.


iRobot beats Traeger on 6 of the 10 factors compared between the two stocks.

Traeger Company Profile

Traeger Inc. provides wood pellet grill. The company’s pellet grills utilize wood-fired convection power, owners can grill, smoke, bake, roast, braise and barbecue meals on one cooking system. Traeger Inc. is headquartered in Salt Lake City.

iRobot Company Profile

iRobot Corp. is a robot company, which engages in designing and building robots. Its products include robot vacuums, robot maps, and pool cleaners. The company was founded by Rodney Allen Brooks, Colin M. Angle and Helen Greiner in August 1990 and is headquartered in Bedford, MA.

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