Analyzing Insignia Systems (ISIG) and Its Rivals

Insignia Systems (NASDAQ: ISIG) is one of 29 public companies in the “Advertising” industry, but how does it contrast to its rivals? We will compare Insignia Systems to similar businesses based on the strength of its risk, institutional ownership, valuation, analyst recommendations, earnings, profitability and dividends.


This table compares Insignia Systems and its rivals’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Insignia Systems -16.63% -56.13% -25.74%
Insignia Systems Competitors -18.86% 14.37% -5.43%

Volatility and Risk

Insignia Systems has a beta of 1.19, suggesting that its share price is 19% more volatile than the S&P 500. Comparatively, Insignia Systems’ rivals have a beta of 1.27, suggesting that their average share price is 27% more volatile than the S&P 500.

Earnings & Valuation

This table compares Insignia Systems and its rivals revenue, earnings per share and valuation.

Gross Revenue Net Income Price/Earnings Ratio
Insignia Systems $17.67 million -$4.61 million -10.16
Insignia Systems Competitors $1.15 billion $263.69 million -6.68

Insignia Systems’ rivals have higher revenue and earnings than Insignia Systems. Insignia Systems is trading at a lower price-to-earnings ratio than its rivals, indicating that it is currently more affordable than other companies in its industry.

Institutional & Insider Ownership

42.2% of Insignia Systems shares are owned by institutional investors. Comparatively, 43.6% of shares of all “Advertising” companies are owned by institutional investors. 4.4% of Insignia Systems shares are owned by insiders. Comparatively, 18.5% of shares of all “Advertising” companies are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Analyst Recommendations

This is a breakdown of current ratings and target prices for Insignia Systems and its rivals, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Insignia Systems 0 0 0 0 N/A
Insignia Systems Competitors 133 580 637 11 2.39

As a group, “Advertising” companies have a potential upside of 58.65%. Given Insignia Systems’ rivals higher possible upside, analysts plainly believe Insignia Systems has less favorable growth aspects than its rivals.


Insignia Systems rivals beat Insignia Systems on 9 of the 10 factors compared.

About Insignia Systems

Insignia Systems, Inc. engages in the provision of in-store and digital advertising solutions. It serves the consumer-packaged goods (CPG) manufacturers, retailers, shopper marketing agencies, and brokerages markets. The company was founded in 1990 and is headquartered in Minneapolis, MN.

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