Contrasting Insignia Systems (ISIG) and Its Rivals

Insignia Systems (NASDAQ: ISIG) is one of 29 publicly-traded companies in the “Advertising” industry, but how does it weigh in compared to its competitors? We will compare Insignia Systems to related businesses based on the strength of its analyst recommendations, dividends, risk, earnings, institutional ownership, profitability and valuation.

Valuation & Earnings

This table compares Insignia Systems and its competitors revenue, earnings per share (EPS) and valuation.

Gross Revenue Net Income Price/Earnings Ratio
Insignia Systems $17.67 million -$4.61 million -10.16
Insignia Systems Competitors $1.15 billion $263.69 million -6.68

Insignia Systems’ competitors have higher revenue and earnings than Insignia Systems. Insignia Systems is trading at a lower price-to-earnings ratio than its competitors, indicating that it is currently more affordable than other companies in its industry.

Risk & Volatility

Insignia Systems has a beta of 1.19, suggesting that its share price is 19% more volatile than the S&P 500. Comparatively, Insignia Systems’ competitors have a beta of 1.27, suggesting that their average share price is 27% more volatile than the S&P 500.

Institutional & Insider Ownership

42.2% of Insignia Systems shares are held by institutional investors. Comparatively, 43.6% of shares of all “Advertising” companies are held by institutional investors. 4.4% of Insignia Systems shares are held by insiders. Comparatively, 18.5% of shares of all “Advertising” companies are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.


This table compares Insignia Systems and its competitors’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Insignia Systems -16.63% -56.13% -25.74%
Insignia Systems Competitors -18.86% 14.37% -5.43%

Analyst Recommendations

This is a breakdown of recent ratings and price targets for Insignia Systems and its competitors, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Insignia Systems 0 0 0 0 N/A
Insignia Systems Competitors 133 580 637 11 2.39

As a group, “Advertising” companies have a potential upside of 58.65%. Given Insignia Systems’ competitors higher possible upside, analysts clearly believe Insignia Systems has less favorable growth aspects than its competitors.


Insignia Systems competitors beat Insignia Systems on 8 of the 9 factors compared.

Insignia Systems Company Profile

Insignia Systems, Inc. engages in the provision of in-store and digital advertising solutions. It serves the consumer-packaged goods (CPG) manufacturers, retailers, shopper marketing agencies, and brokerages markets. The company was founded in 1990 and is headquartered in Minneapolis, MN.

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