Analyzing Columbia Sportswear (NASDAQ:COLM) & MGO Global (NASDAQ:MGOL)

MGO Global (NASDAQ:MGOL – Get Rating) and Columbia Sportswear (NASDAQ:COLM – Get Rating) are both retail/wholesale companies, but which is the better business? We will compare the two companies based on the strength of their risk, analyst recommendations, earnings, profitability, institutional ownership, dividends and valuation.

Insider & Institutional Ownership

48.8% of Columbia Sportswear shares are held by institutional investors. 43.0% of Columbia Sportswear shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Profitability

This table compares MGO Global and Columbia Sportswear’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
MGO Global	N/A	N/A	N/A
Columbia Sportswear	8.25%	17.10%	10.99%

Analyst Ratings

This is a summary of current ratings and recommmendations for MGO Global and Columbia Sportswear, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
MGO Global	0	0	0	0	N/A
Columbia Sportswear	0	4	2	0	2.33

Columbia Sportswear has a consensus price target of $88.13, indicating a potential upside of 18.05%. Given Columbia Sportswear’s higher possible upside, analysts plainly believe Columbia Sportswear is more favorable than MGO Global.

Earnings and Valuation

This table compares MGO Global and Columbia Sportswear’s revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
MGO Global	$1.05 million	14.38	-$2.58 million	N/A	N/A
Columbia Sportswear	$3.46 billion	1.34	$311.44 million	$4.67	15.99

Columbia Sportswear has higher revenue and earnings than MGO Global.

Summary

Columbia Sportswear beats MGO Global on 9 of the 10 factors compared between the two stocks.

About MGO Global

(Get Rating)

MGO Global Inc. is a lifestyle brand portfolio company focused on strategically leveraging the fame, celebrity power and global social media influence of athletes, entertainers and other cultural icons to create fresh, modern and compelling product and apparel brands. MGO Global Inc. is headquartered in Florida.

About Columbia Sportswear

(Get Rating)

Columbia Sportswear Co. engages in designing, sourcing, marketing, and distributing outdoor and active lifestyle apparel, footwear, accessories, and equipment. It operates through the following geographical segments: the United States, Latin America and Asia Pacific, Europe, Middle East, and Africa, and Canada. The company was founded by Paul Lamfrom and Marie Lamfrom in 1938 and is headquartered in Portland, OR.